Ad Sales at Mags Latest to Decline

ugh, bad news for the entire advertising industry… that’s dimming light you see? The fading monetization hopes of an entire generation of consumer web 2.0 sites. Interesting call today with someone high up in one of the big online ad networks, he said that already have so much inventory that adding more isn’t a priority for them. Me thinks a major realignment in online ads is coming and coming soon.

As the economy stumbled in the second quarter, magazine ad sales fell more than 8 percent, with the steepest drops in ads for vehicles and for computers and related equipment, according to a report released Thursday.

[From In Deepening Ad Decline, Sales Fall 8% at Magazines – NYTimes.com]

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