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]]> By: Why Do They Think Consumers Are Stupid?| Zoli’s Blog http://jeffnolan.com/wp/2008/07/05/grocery-shrink-ray/comment-page-1/#comment-281229 Why Do They Think Consumers Are Stupid?| Zoli’s Blog Sun, 06 Jul 2008 17:03:35 +0000 http://jeffnolan.com/wp/2008/07/05/grocery-shrink-ray/#comment-281229 [...] Jeff Nolan’s rant on the Consumer Shrink Ray just stroke the right chords with me: yesterday I picked up what may have been the last two 96oz pitchers of Tropicana Orange Juice at Raley’s.  Not that they are out of OJ; there’s a newly designed pitcher, so visibly streamlined that my very first thought was: it must be smaller.  Indeed it is, you get 7oz less for the same price.  But this is the really frustrating part: the try to sell it as a benefit. [...] [...] Jeff Nolan’s rant on the Consumer Shrink Ray just stroke the right chords with me: yesterday I picked up what may have been the last two 96oz pitchers of Tropicana Orange Juice at Raley’s.  Not that they are out of OJ; there’s a newly designed pitcher, so visibly streamlined that my very first thought was: it must be smaller.  Indeed it is, you get 7oz less for the same price.  But this is the really frustrating part: the try to sell it as a benefit. [...]

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