Newspapers in Survival Mode
Posted by Jeff as Uncategorized
You know it’s bad when your trade organization just gives up trying to put positive spin the numbers.
In fact, the industry group that compiles and releases ad revenue figures, the Newspaper Association of America, this month stopped putting out quarterly press releases with the numbers, though it quietly updated them on its Web site.
NAA spokeswoman Sheila Owens said in an e-mailed statement that the organization will now put out press releases only with full-year data “to keep the market focused on the longer-term industry transition from print to a multiplatform medium.”
- Tags: newspapers