Behavioral Advertising

Posted on June 25, 2008
Filed Under Uncategorized |

If Charter offered this as an opt-in service, I’d sign up (although I’m not a Charter customer!) because anything that makes advertising more useful and relevant is something I’d jump on.

Cable and high-speed Internet service provider Charter Communications (Nasdaq: CHTR) Latest News about Charter Communications will not move forward with plans to test a service that automatically targets users with advertising E-Mail Marketing Software – Free Trial. Click Here. based on their online surfing activity after it sparked privacy concerns.

[From E-Commerce News: Privacy: Charter Scraps User-Tracking Plan After Privacy Outcry]

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