Behavioral Advertising

If Charter offered this as an opt-in service, I’d sign up (although I’m not a Charter customer!) because anything that makes advertising more useful and relevant is something I’d jump on.

Cable and high-speed Internet service provider Charter Communications (Nasdaq: CHTR) Latest News about Charter Communications will not move forward with plans to test a service that automatically targets users with advertising E-Mail Marketing Software – Free Trial. Click Here. based on their online surfing activity after it sparked privacy concerns.

[From E-Commerce News: Privacy: Charter Scraps User-Tracking Plan After Privacy Outcry]

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Visions of the Future

I laughed out loud while reading this, then got really anxious as I thought about this not being exceptional these days. Hell if they really want to have the lowest environmental impact, hold the convention in Second Life.

As the Mile High City gears up to host a Democratic bash for 50,000, organizers are discovering the perils of trying to stage a political spectacle that’s also politically correct.

Consider the fanny packs. With biodegradable balloons and organic snacks, Denver Democrats hope to stage the “greenest convention” ever. The host committee for the Democratic National Convention wanted 15,000 fanny packs for volunteers. But they had to be made of organic cotton. By unionized labor. In the USA.

Official merchandiser Bob DeMasse scoured the country. His weary conclusion: “That just doesn’t exist.” Ditto for the baseball caps. “We have a union cap or an organic cap,” Mr. DeMasse says. “But we don’t have a union-organic offering.”

[From The Greenest Show on Earth: Democrats Gear Up for Denver –]

Cleaner Jet Engines

This is great news. Technology people like to point to clean tech solutions that are literally decades away from mass market because they are the more intellectually interesting problems to tackle. Environmental zealots think the government should just start banning anything that emits exhaust, throwing us back to the Neolithic period somewhere between the Copper Age and the Iron Age.

The compromise between these two camps results in things like biofuels, which when government gets involved results in disaster.

Engineers, on the other hand, tend to be pragmatic and present solutions that build on what they know while striving for efficiencies that end up adding up when taken across the entire system. GM recently launched two new small displacement engines that are cleaner and more fuel efficient but sadly we won’t see these in the U.S. because Euro 5 standards are not CARB compliant, Bluetec diesel technology with urea injection is Bin 8 compliant and available in all 50 states, Bruce Crower’s 6 stroke gas/steam takes what works from old technology and adds it to current generation engines, and now Pratt & Whitney has evolved the basic turbofan jet engine to deliver greater fuel economy, reduced emissions, and a lower maintenance cost.

Pratt & Whitney solved that problem with a gearbox that lets the fan and turbine spin independently. The fan is larger and it spins at one-third the speed of the turbine, creating a quieter, more powerful engine the company says requires less fuel, emits less C02 and costs 30 percent less to maintain. Pratt & Whitney has been torture-testing the engines, and its engineers have simulated more than 40,000 takeoffs and landings.

[From Greener Jet Engine Could Reduce Aviation’s Carbon Footprint]

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How Convenient

The Viacom MTV Networks channel — once known for round-the-clock music videos and now home to a host of reality shows — says it will now take political ads, though only from political candidates Barcack Obama and party political committees the DNC, not from third parties Republicans.

[From MTV to Rock the Vote, Will Now Accept Political Ads – Advertising Age – Campaign Trail]

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