Tom wrote an interesting piece about Fair Use and an alternative monetization model. In the comments he posted this and it’s something I fear he is spot on right about.
I’m afraid that the future is going to be a largely closed web and a web where the usefull information is going to be expensive and the preserve of the rich… and it will benefit the rich.
[From Support the Source: Creating a New Media Business Model and Keeping the Web Open]
The cold hard fact is that eyeball monetization isn’t working broadly outside of search, as this piece in today’s Chronicle aptly points out.
To be really crystal clear, I don’t think this is about people expecting things for free, I do think we are witnessing the gasps and spasms of a dominant advertising model that is failing – display ads. For all the talk about behavioral targeting and pay-per-performance, the fact is that people buying advertising and people selling advertising are guilty of seldom looking beyond impressions.
Unlike television where you sample a market or in print where there’s a wink-and-a-nod that the numbers are good, online is pretty exact and up-to-the-minute. Most display ads are simply ineffective because of a failure to target a demographic or technographic, and as a consequence they are priced that way. It’s remnant advertising on a massive scale, and it shows with clickthrough rates that rarely break .45%.
I wish I could point to something as the future, but I just can’t.
Coolness, I love it when different services and products start integrating.
NewsGator has partnered with ReadBurner, and as a result, it’s now dead simple to share your NewsGator clippings with ReadBurner. This means that FeedDemon, NetNewsWire, NewsGator Inbox and NewsGator Online customers can easily share their clipped articles with ReadBurner.
[From Nick Bradbury: Share Your NewsGator/FeedDemon Clippings with ReadBurner]
How bad things feel today, they sure beat the shit out of the 1970s as far as this citizen is concerned.
Even so, a battered public seems discouraged by the onslaught of dispiriting things. An Associated Press-Ipsos poll says a barrel-scraping 17 percent of people surveyed believe the country is moving in the right direction. That is the lowest reading since the survey began in 2003.
[From >The Associated Press: Everything seemingly is spinning out of control]
NOTE TO AP: I’m not linking to you, just copying a few bits of text and leaving it at that. Don’t bother sending me a bill.
HopStop is a really cool site that provides door-to-door directions for using mass transit systems in major cities. Lot’s of really cool features and functions. Check out the advertising section that provides detailed information about the site demographics and traffic, as well as information for agencies and small/medium sized business advertisers. They are packaging this data really smartly and it’s not hard to see how they have build a really lucrative business.
HopStop is your city transit guide. We provide door-to-door subway and bus directions and maps for New York City. You can also search for places to eat, drink, sleep and see in the City Guide.
With HopStop you can:
– Send directions by e-mail or text message to a cell phone directly from the website
– Plan a trip with multiple destinations using the Itinerary.
– Get directions or the locations of nearby subway and bus stops remotely on your cell phone or PDA with the HopStop Mobile service.
[From HopStop.com - Subway Directions and Bus Directions for New York City (NYC)]
Customize or get detailed directions