NewsGator Editor’s Desk Beta

We are beta testing a new version of our popular Editor’s Desk widget management application.

Managing the content of a widget has always been a strong point of our hosted service, with not only post level control over RSS feeds but also the ability to create search feeds that scour a broad range of sources and pre-bundled content feeds.

One of the more powerful aspects of the content management tool is the ability to aggregate a large number of feeds and control the display. The Enterprise Irregulars widget that runs in my sidebar pulls together 40 different feeds from the EI member sites, and then throws in Summize feeds for “Enterprise Irregulars” and “enterprise software” for good measure.

The widget displays all of these content sources in an orderly fashion, cycling 1 post item per feed per 8 slots, to ensure that high frequency blogs don’t dominate the presentation. This is the kind of control you get using our widget service, as well as the ability to pull out post items or make them “sticky” to stay in view up at the top of the widget.

The ability to syndicate content is a powerful capability that widgets provide. The Enterprise Irregulars widget gets about 22k impressions a month here but across the 30+ sites that have picked up this widget there is another 80k impressions per month that roll up. What that means is that I’m generating 100,000 widget impressions (analogous to a pageview) per month, extending the EI brand, and achieve a consistent 2-3% clickthrough rate on the content.

There is much more in this updated service, sign up and give it a try.

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The Action Heats Up in Blog Comments

I met up for coffee with Jitendra Gupta and Tedd Corman just a week ago and we talked at length about where they are as a company and the spectrum that includes comment tracking systems (e.g. CoComment) on one end and comment replacement services (e.g. Intense Debate) on the other.

The net takeaway is that blog comments are a proverbial canary in the coal mine for a broader topic of online reputation and it would be a mistake to assume that the reputation topic as applied to blogs is in fact limited to blogs. SezWho has a pretty interesting opportunity in front of them and could end up being the most portable and embeddable of all these companies.

I wrote about SezWho last year. I removed the plugin in order to run Intense Debate, but that in no way is a reflection on the team at SezWho but rather simple curiosity on my part to try out all these solutions in order to learn more about the space.

SezWho (www.sezwho.com), a universal profile service for the social web that engages communities and enables content discovery, today announced its acquisition of Tejit, a provider of semantic intelligence solutions. The integration of Tejit’s proprietary semantic intelligence-based discovery engine will bring richer, context-based profile and reputation management capabilities to the SezWho service. To be useful across different types of social media, profiles and reputation have to be localized and linked to the context of the conversation. In this way, thought leaders emerge within and across communities based on their specific expertise and contributions.

[From SezWho Blog » Blog Archive » SezWho Acquires Semantic Intelligence Company Tejit to Improve Context-Based Reputations for Social Web]

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Big Barrier Removed for Online Real Estate Brokers

The trade group, which represents 1.2 million residential and commercial brokers, called the settlement “a win-win” for its industry and consumers.

“Today I can say with clear knowledge … that the real estate industry is dynamic, entrepreneurial and fiercely competitive,” said NAR President Richard Gaylord in a statement.

[From Online real estate agents get equality with traditional brokers - USATODAY.com]

The National Association of Realtors reached a settlement, which has to be approved by a judge, to end anticompetitive activities that constrained online real estate services and brokers. I was actually a little shocked to learn that there are over 1,000 listing services, of which 80% operate under the auspices of NAB guidelines.

In reading the story in USA Today I was struck by the quote from the NAB above; am I to surmise that the old system was in fact a win-lose one and not really that dynamic, entrepreneurial or competitive? Yeah, it seems that way.