Unfortunate Marketing Promotions
Posted on May 21, 2008
Filed Under Marketing |
Baskin-Robbins is launching soft serve ice cream to, I guess, better compete with a resurgent Dairy Queen. In one of the more mystifying marketing plans I can recall hearing, they have pregnant celebrity Tori Spelling pitching the stuff to pregnant women today. I say mystifying because OB/GYNs consistently advise pregnant women that soft serve ice cream is not safe to eat while pregnant or breast feeding. The primary concern is that the machines can harbor some deadly bacteria, like listeria. More here, here, and here.
To help welcome the company’s new addition and to pay tribute to all moms-to-be, Baskin-Robbins is turning “hump day,” as it is traditionally known into “Bump Day” for one day on Wednesday, May 21, 2008 with the help of special host and expectant mom, Tori Spelling. During Bump Day, moms-to-be will receive a free 3 oz. cone of Soft Serve*. Leading up to Baskin-Robbins introduction of Soft Serve, the company also conducted a Soft Serve survey, to determine Americans’ Soft Serve eating habits.
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About
My name is Jeff Nolan and I write Venture Chronicles. I am the VP of Product Marketing for Get Satisfaction and I write about a range of topics that interest me, including public policy, technology, entrepreneurship, finance, and global issues.
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