Is it not fantastically ironic that the Direct Marketing Association (DMA) puts their news site behind a registration page? If anyone should be aware of the bounce rates when registration is required, it should be the DMA. But it gets worse, when you actually do click on create a visitor account you are presented with a process straight out of the 1990′s, first doing a database search and then asking you to create a “new customer record”. I haven’t seen descriptions like that since I worked at SAP.
And they ask you, actually they require, your email… like I’m gonna give my email address to the DMA.
It’s really quite disappointing because they have some really good content, it’s too bad their web team never quite made it into the 21st century.
- Tags: DMA