Comments on: Community Managers and Managing Communities http://jeffnolan.com/wp/2008/04/28/community-managers-and-managing-communities/ Jeff Nolan's take on investment, innovation, entrepreneurship and the technology industry Mon, 06 Feb 2012 06:44:37 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Community Management and Community Managers http://jeffnolan.com/wp/2008/04/28/community-managers-and-managing-communities/comment-page-1/#comment-339841 Community Management and Community Managers Mon, 28 Jun 2010 18:03:27 +0000 http://jeffnolan.com/wp/2008/04/28/community-managers-and-managing-communities/#comment-339841 [...] I wrote about community managers over 2 years ago in a post that referenced something Chris Brogan, a leading authority on the subject, had posted and Chris replied with a few words on the importance of metrics. The lack of performance metrics for community management is one reason why the position is so sought after, simply put we have not been measuring performance for this role because few people really understood where to look in the organization for the points to measure success and failure on when it came to community management; we’ve been stuck in this “we know it when we see it” mentality. [...] [...] I wrote about community managers over 2 years ago in a post that referenced something Chris Brogan, a leading authority on the subject, had posted and Chris replied with a few words on the importance of metrics. The lack of performance metrics for community management is one reason why the position is so sought after, simply put we have not been measuring performance for this role because few people really understood where to look in the organization for the points to measure success and failure on when it came to community management; we’ve been stuck in this “we know it when we see it” mentality. [...]

]]> By: Community Management and Community Managers | Venture Chronicles http://jeffnolan.com/wp/2008/04/28/community-managers-and-managing-communities/comment-page-1/#comment-339839 Community Management and Community Managers | Venture Chronicles Mon, 28 Jun 2010 17:07:48 +0000 http://jeffnolan.com/wp/2008/04/28/community-managers-and-managing-communities/#comment-339839 [...] I wrote about community managers over 2 years ago in a post that referenced something Chris Brogan, a leading authority on the subject, had posted and Chris replied with a few words on the importance of metrics. The lack of performance metrics for community management is one reason why the position is so sought after, simply put we have not been measuring performance for this role because few people really understood where to look in the organization for the points to measure success and failure on when it came to community management; we’ve been stuck in this “we know it when we see it” mentality. [...] [...] I wrote about community managers over 2 years ago in a post that referenced something Chris Brogan, a leading authority on the subject, had posted and Chris replied with a few words on the importance of metrics. The lack of performance metrics for community management is one reason why the position is so sought after, simply put we have not been measuring performance for this role because few people really understood where to look in the organization for the points to measure success and failure on when it came to community management; we’ve been stuck in this “we know it when we see it” mentality. [...]

]]> By: ESME » Blog Archive » Choosing the right team http://jeffnolan.com/wp/2008/04/28/community-managers-and-managing-communities/comment-page-1/#comment-291958 ESME » Blog Archive » Choosing the right team Wed, 03 Sep 2008 19:07:18 +0000 http://jeffnolan.com/wp/2008/04/28/community-managers-and-managing-communities/#comment-291958 [...] Community Managers and Managing Communities [...] [...] Community Managers and Managing Communities [...]

]]> By: Essential Skills of a Community Manager | chrisbrogan.com http://jeffnolan.com/wp/2008/04/28/community-managers-and-managing-communities/comment-page-1/#comment-284038 Essential Skills of a Community Manager | chrisbrogan.com Thu, 24 Jul 2008 02:18:58 +0000 http://jeffnolan.com/wp/2008/04/28/community-managers-and-managing-communities/#comment-284038 [...] Community Managers and Managing Communities [...] [...] Community Managers and Managing Communities [...]

]]> By: FreshNetworks Blog » Blog Archive » How not to run an online community http://jeffnolan.com/wp/2008/04/28/community-managers-and-managing-communities/comment-page-1/#comment-276249 FreshNetworks Blog » Blog Archive » How not to run an online community Tue, 03 Jun 2008 18:41:10 +0000 http://jeffnolan.com/wp/2008/04/28/community-managers-and-managing-communities/#comment-276249 [...] Community Managers and Managing Communities [...] [...] Community Managers and Managing Communities [...]

]]> By: Tribal IQ and Social Media | iyinet webmaster forumu 2008 seo yar??mas? http://jeffnolan.com/wp/2008/04/28/community-managers-and-managing-communities/comment-page-1/#comment-275773 Tribal IQ and Social Media | iyinet webmaster forumu 2008 seo yar??mas? Sun, 01 Jun 2008 06:53:59 +0000 http://jeffnolan.com/wp/2008/04/28/community-managers-and-managing-communities/#comment-275773 [...] Community Managers and Managing Communities [via Zemanta] [...] [...] Community Managers and Managing Communities [via Zemanta] [...]

]]> By: Tribal IQ and Social Media « flowing motion http://jeffnolan.com/wp/2008/04/28/community-managers-and-managing-communities/comment-page-1/#comment-274693 Tribal IQ and Social Media « flowing motion Tue, 27 May 2008 17:20:57 +0000 http://jeffnolan.com/wp/2008/04/28/community-managers-and-managing-communities/#comment-274693 [...] Community Managers and Managing Communities [via Zemanta] [...] [...] Community Managers and Managing Communities [via Zemanta] [...]

]]> By: mike dunn http://jeffnolan.com/wp/2008/04/28/community-managers-and-managing-communities/comment-page-1/#comment-265454 mike dunn Tue, 29 Apr 2008 12:53:22 +0000 http://jeffnolan.com/wp/2008/04/28/community-managers-and-managing-communities/#comment-265454 related to hearst, where we have community features we do tend to have a group overseeing them, mostly marketing types... then there's me of course ;) related to hearst, where we have community features we do tend to have a group overseeing them, mostly marketing types…

then there’s me of course ;)

]]> By: Jeff http://jeffnolan.com/wp/2008/04/28/community-managers-and-managing-communities/comment-page-1/#comment-265247 Jeff Tue, 29 Apr 2008 02:03:25 +0000 http://jeffnolan.com/wp/2008/04/28/community-managers-and-managing-communities/#comment-265247 Chris, I think you can pull some quant measures that are meaningful. For example, look at the number of people linking to your content, # of tweets, Alexa reach, and then do all of that compared to a competitive peer group and measure it period over period. You are right that it's not traditional lead generation and such, but with marketing becoming a lot finer grained it is also more difficult to measure according to traditional benchmarks. Right now I am satisfied measuring brand reach and marketplace responsiveness. Chris,
I think you can pull some quant measures that are meaningful. For example, look at the number of people linking to your content, # of tweets, Alexa reach, and then do all of that compared to a competitive peer group and measure it period over period.

You are right that it’s not traditional lead generation and such, but with marketing becoming a lot finer grained it is also more difficult to measure according to traditional benchmarks. Right now I am satisfied measuring brand reach and marketplace responsiveness.

]]> By: My del.icio.us bookmarks for April 28th | AccMan http://jeffnolan.com/wp/2008/04/28/community-managers-and-managing-communities/comment-page-1/#comment-265195 My del.icio.us bookmarks for April 28th | AccMan Mon, 28 Apr 2008 22:11:03 +0000 http://jeffnolan.com/wp/2008/04/28/community-managers-and-managing-communities/#comment-265195 [...] Community Managers and Managing Communities | Venture Chronicles - Interesting take on the issue of community management [...] [...] Community Managers and Managing Communities | Venture Chronicles – Interesting take on the issue of community management [...]

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