Comments on: Community Managers and Managing Communities http://jeffnolan.com/wp/2008/04/28/community-managers-and-managing-communities/ Jeff Nolan's take on investment, innovation, entrepreneurship and the technology industry Fri, 19 Mar 2010 05:50:28 -0600 http://wordpress.org/?v=2.8.6 hourly 1 By: ESME » Blog Archive » Choosing the right team http://jeffnolan.com/wp/2008/04/28/community-managers-and-managing-communities/comment-page-1/#comment-291958 ESME » Blog Archive » Choosing the right team Wed, 03 Sep 2008 19:07:18 +0000 http://jeffnolan.com/wp/2008/04/28/community-managers-and-managing-communities/#comment-291958 [...] Community Managers and Managing Communities [...] [...] Community Managers and Managing Communities [...]

]]> By: Essential Skills of a Community Manager | chrisbrogan.com http://jeffnolan.com/wp/2008/04/28/community-managers-and-managing-communities/comment-page-1/#comment-284038 Essential Skills of a Community Manager | chrisbrogan.com Thu, 24 Jul 2008 02:18:58 +0000 http://jeffnolan.com/wp/2008/04/28/community-managers-and-managing-communities/#comment-284038 [...] Community Managers and Managing Communities [...] [...] Community Managers and Managing Communities [...]

]]> By: FreshNetworks Blog » Blog Archive » How not to run an online community http://jeffnolan.com/wp/2008/04/28/community-managers-and-managing-communities/comment-page-1/#comment-276249 FreshNetworks Blog » Blog Archive » How not to run an online community Tue, 03 Jun 2008 18:41:10 +0000 http://jeffnolan.com/wp/2008/04/28/community-managers-and-managing-communities/#comment-276249 [...] Community Managers and Managing Communities [...] [...] Community Managers and Managing Communities [...]

]]> By: Tribal IQ and Social Media | iyinet webmaster forumu 2008 seo yar??mas? http://jeffnolan.com/wp/2008/04/28/community-managers-and-managing-communities/comment-page-1/#comment-275773 Tribal IQ and Social Media | iyinet webmaster forumu 2008 seo yar??mas? Sun, 01 Jun 2008 06:53:59 +0000 http://jeffnolan.com/wp/2008/04/28/community-managers-and-managing-communities/#comment-275773 [...] Community Managers and Managing Communities [via Zemanta] [...] [...] Community Managers and Managing Communities [via Zemanta] [...]

]]> By: Tribal IQ and Social Media « flowing motion http://jeffnolan.com/wp/2008/04/28/community-managers-and-managing-communities/comment-page-1/#comment-274693 Tribal IQ and Social Media « flowing motion Tue, 27 May 2008 17:20:57 +0000 http://jeffnolan.com/wp/2008/04/28/community-managers-and-managing-communities/#comment-274693 [...] Community Managers and Managing Communities [via Zemanta] [...] [...] Community Managers and Managing Communities [via Zemanta] [...]

]]> By: mike dunn http://jeffnolan.com/wp/2008/04/28/community-managers-and-managing-communities/comment-page-1/#comment-265454 mike dunn Tue, 29 Apr 2008 12:53:22 +0000 http://jeffnolan.com/wp/2008/04/28/community-managers-and-managing-communities/#comment-265454 related to hearst, where we have community features we do tend to have a group overseeing them, mostly marketing types... then there's me of course ;) related to hearst, where we have community features we do tend to have a group overseeing them, mostly marketing types…

then there’s me of course ;)

]]> By: Jeff http://jeffnolan.com/wp/2008/04/28/community-managers-and-managing-communities/comment-page-1/#comment-265247 Jeff Tue, 29 Apr 2008 02:03:25 +0000 http://jeffnolan.com/wp/2008/04/28/community-managers-and-managing-communities/#comment-265247 Chris, I think you can pull some quant measures that are meaningful. For example, look at the number of people linking to your content, # of tweets, Alexa reach, and then do all of that compared to a competitive peer group and measure it period over period. You are right that it's not traditional lead generation and such, but with marketing becoming a lot finer grained it is also more difficult to measure according to traditional benchmarks. Right now I am satisfied measuring brand reach and marketplace responsiveness. Chris,
I think you can pull some quant measures that are meaningful. For example, look at the number of people linking to your content, # of tweets, Alexa reach, and then do all of that compared to a competitive peer group and measure it period over period.

You are right that it’s not traditional lead generation and such, but with marketing becoming a lot finer grained it is also more difficult to measure according to traditional benchmarks. Right now I am satisfied measuring brand reach and marketplace responsiveness.

]]> By: My del.icio.us bookmarks for April 28th | AccMan http://jeffnolan.com/wp/2008/04/28/community-managers-and-managing-communities/comment-page-1/#comment-265195 My del.icio.us bookmarks for April 28th | AccMan Mon, 28 Apr 2008 22:11:03 +0000 http://jeffnolan.com/wp/2008/04/28/community-managers-and-managing-communities/#comment-265195 [...] Community Managers and Managing Communities | Venture Chronicles - Interesting take on the issue of community management [...] [...] Community Managers and Managing Communities | Venture Chronicles – Interesting take on the issue of community management [...]

]]> By: Chris Brogan... http://jeffnolan.com/wp/2008/04/28/community-managers-and-managing-communities/comment-page-1/#comment-265193 Chris Brogan... Mon, 28 Apr 2008 22:06:41 +0000 http://jeffnolan.com/wp/2008/04/28/community-managers-and-managing-communities/#comment-265193 Its' funny that the hardest part of the equation for me (in that blog post) was thinking about the metrics, because if you're going to pay someone to do something, there has to be some reasonable way to measure one's effectiveness. Right? I mean, we don't pay people to sit around and say nice things about us. We pay them to do meaningful work. But that brought up TONS of thinking. Heck, I could probably take swings at the same post all week and not hit it just so. Elusive, and thus, worth the conversation. I'm pleased and honored that you're part of that conversation, Jeff. Glad to read a bit more about you in the process. Its’ funny that the hardest part of the equation for me (in that blog post) was thinking about the metrics, because if you’re going to pay someone to do something, there has to be some reasonable way to measure one’s effectiveness. Right? I mean, we don’t pay people to sit around and say nice things about us. We pay them to do meaningful work.

But that brought up TONS of thinking. Heck, I could probably take swings at the same post all week and not hit it just so.

Elusive, and thus, worth the conversation.

I’m pleased and honored that you’re part of that conversation, Jeff. Glad to read a bit more about you in the process.

]]> By: Jackie Danicki http://jeffnolan.com/wp/2008/04/28/community-managers-and-managing-communities/comment-page-1/#comment-265190 Jackie Danicki Mon, 28 Apr 2008 22:04:02 +0000 http://jeffnolan.com/wp/2008/04/28/community-managers-and-managing-communities/#comment-265190 I recently met a "community manager" for a major web brand who said to me, "I still haven't figured out what Twitter is." She's not the first clueless type I have encountered in such a role. It seems some companies are giving these positions to people fresh out of college who happen to have a MySpace page. I recently met a “community manager” for a major web brand who said to me, “I still haven’t figured out what Twitter is.” She’s not the first clueless type I have encountered in such a role. It seems some companies are giving these positions to people fresh out of college who happen to have a MySpace page.

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