A Web Shift in the Way Advertisers Seek Clicks

I wrote about this last week, studying vertical ad networks has been really eye opening for me. It’s the long tail in advertising…

The improved technology has helped. Ad networks once served ads to pages where no advertiser wanted to be, like pages that get few hits or those with controversial content. Now, though, many attractive sites are not major home pages. Also, many ad networks now offer targeting (as do portals, for a higher price), matching ads to likely buyers.

[From A Web Shift in the Way Advertisers Seek Clicks – New York Times]