This will go down in the annals of great press releases at the expense of a competitor. Skyy, a very good vodka btw, is taking advantage of the Absolut stumble I covered here. Over on the Absolut blog, Ms. Erickson has been very quiet after the 2 non-apologies, one of them she proclaimed as “genuine and sincere”, have fallen like a lead balloon under the weight of 7,000 comments, the overwhelming majority negative.
“Don’t get me started on the Gadsden Purchase,” continues Karraker. “I think the folks in Tucson and Yuma would be rubbed the wrong way if they hear this landmark deal was somehow nullified as suggested by Absolut, a Swedish-owned brand.”