When the supplier “gets’ his focus back” and start delivering value whatever it takes – that’s when the tech becomes valuable instead of only amazing.

Thing is; there is something called “peer pressure”, aka “strokes” which is more important for the individual than anything else – and when all your peers goes “ahh” and “ooh” over a some nifty tech solution it’s hard to forget.

Some years ago I was involved in the games industry and spent much time at trade shows (E3 in LA was one) where it was abundantly clear that amazing graphics and framerates gave peer strokes and free beer while the kids (who never were allowed at the shows!) only wanted gameplay, gameplay. And those who delivered that before whizzing new tech did win at the end of the day. Nintendo was one…