Alternate Payment Models

Posted on March 31, 2008
Filed Under Marketing |

I was pretty intrigued when I saw this, mostly because it’s a really straightforward affiliate marketing concept that uses some product, in my case it was Foxit’s PDF app, as bait for converting a new customer for a service partner.

Although I find it interesting, I remain skeptical just because I can’t imagine the finders fee for a new eBay or Netflix customer is more than a few dollars. I do know that eBay pays out some percentage of the first transaction as an affiliate fee but not sure how much. At any rate, Offerpal Media must have a complex financial model to drive this business.

I think this could work for products that have little opportunity to maintain a price point in the market, but beyond that I’d see this as creating an artificial barrier between you and a potential customer.

Anyone know what affiliate deals are worth today?


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