Maybe Hollywood should look at the video game industry to see what is selling to American audiences. Despite Hollywood’s best efforts, there is no audience for a movie that portrays American soldiers, sailors, airmen, and Marines as criminals, thugs, and dishonorable cowards, and Hollywood’s version of “dramatics” is clearly not what audiences want. One would think that Hollywood would stop producing movies that clearly have no mass market appeal, but apparently the only applied aspect of capitalism in that town has to do with salaries.
Meanwhile over in video games, Call of Duty 4: Modern Warfare continues it’s winning streak, landing in 2nd place on Xbox 360, 3rd place on PS3, and 3rd place for PC games for week 10 of 2008. CoD4 was also the top selling game for the month of Feb, shipping 296,200 units, which at retail is about $15 million in sales, and the title has been out for 8 months. Activision originally projected they would sell 7 million units of this title, translating into a total take of $350 million.
Friday’s No. 7 Stop-Loss fell a spot to 8th after it opened to only $1.7 million Friday and Saturday from a limited 1,291 plays. It eked out a $4.5M weekend. Although the drama from MTV Films was the best-reviewed movie opening this weekend, Paramount wasn’t expecting much because no Iraq war-themed movie has yet to perform at the box office. “It’s not looking good,” a studio source told me before the weekend. “No one wants to see Iraq war movies. No matter what we put out there in terms of great cast or trailers, people were completely turned off. It’s a function of the marketplace not being ready to address this conflict in a dramatic way because the war itself is something that’s unresolved yet. It’s a shame because it’s a good movie that’s just ahead of its time.”