Information Wants to be Syndicated

Bloomberg doesn’t offer RSS feeds. While I’m not aware of the official story on this, when I was in NYC a few weeks ago I asked them about it and they basically said they don’t want people consuming their content on non-Bloomberg sites. Okay, I think that’s wrong but it’s their content so they can do whatever they want with it.

Interesting things happen to information when it becomes digital; your intentions as a publisher about how it should not be used often don’t work out like you planned. I really like Bloomberg news but I’m not going to hover over their site all day just to catch the latest updates, and apparently someone else didn’t like that approach…

It turns out that Google News does syndicate Bloomberg headlines with a link back to the source article. Using Twitterfeed, someone who shall remain nameless (and it wasn’t me, really) pumped the RSS feed for Google News through Yahoo Pipes to extract the Bloomberg headlines and then fed them into Twitter. The result is Bloombergbiz. Pure awesomeness.

This is my last twitter post of the day, I promise.

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Widgets Gone Wild: Reuters

Reuters just launched a series of content widgets in India, U.S., and UK markets. This is a big win for NewsGator as Reuters is not only one of the best known and most respected news services in the world, but it’s also a global deployment with each region serving up local content (check out the Bollywood widget available on the India site).

Reuters recognizes that media consumption habits have shifted, that aggregators and portals can no longer be the singular strategy that media sites rely on for distribution. These widgets are smartly built and serve to extend Reuters’ brand in a way that their reuters.com site alone cannot.

Email Signatures

I’m not a fan of email signatures that use images, fancy fonts, have legal disclaimers, and overshoot while attempting to achieve cleverness. But having said that, this is a pretty valuable piece of real estate that can be used effectively to not only communicate key details but reinforce brand messages.

Email signatures come in all shapes and sizes – those that are non-existent, those with a name and title, those with a name, title and phone number, those with a quote, etc – the list can go on and on.

[From Business in General: What shape and size is your email signature?]

UPDATE: It was commented to me yesterday that I should have posted my sig. I didn’t do that because it’s really short, but here goes (I stripped out my mobile number for obvious reasons):

Jeff Nolan
VP SaaS
NewsGator Technologies

(m) 650-555-1212
(b) www.jeffnolan.com

“In today’s ecosystem of news, the greatest sin is to cut oneself off from the conversation.”
- John Batelle, The Searh (p. 174)

Learn more at:
www.newsgatorwidgets.com/

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Twitter Analytics

Here’s are some cool services for slicing-and-dicing Twitter:

TweetVolume : Enter a keywords and a graph will be built showing the frequency of the keywords. It’s great for seeing how often your company is referred to versus competitors or doing a buzzword trend analysis.

TweetStats : Analyze your Twitter traffic. Apparently I am a Monday morning Twitterer and I share way too many DMs with Kedrosky, or more accurately, we just don’t use email with each other anymore.

Tweet Scan : Real time Twitter search… but it’s slow and doesn’t do anything that search in Thwirl doesn’t do, which is powered by Terraminds.

UPDATE: Great minds think alike… Brian Solis wrote about a great post about this very subject today as well. Brian included #hashtags, which I thought about writing about in my post but decided to hold off while I thought about it some more in the context of my friend Craig Cmehil’s @eventtrack service for tracking tweets while at events and conferences.

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