When Customers Vote
Posted by Jeff as Marketing
This is actually very clever… it looks and feels like it’s built on Salesforce.com Ideas.
A new coffee blend is scheduled for an April debut, and a Web site, www.mystarbucksidea.com, will allow customers to submit ideas to the company and to vote on them.
Sprint was running their new advertising in heavy rotation on Jericho last night featuring CEO Dan Hesse saying stuff like how a simple flat rate billing plan was awesome and if you have ideas for how to improve the mobile company then email them to email@example.com. The problem is that this is a cheap advertising stunt, the company acknowledged that it’s not his real email address and more to the point, they don’t make public what people want anyways so maybe this is just some autoresponder that pings every schmuck who takes the time to write in about all the things Sprint could be doing better. As I was watching the commercial I was thinking of all the things I could write in about, but what’s the point? It really doesn’t matter because for Sprint it’s just lip service.
Thumbs up to Starbucks and back into the penalty box for Sprint.
In the end I wish more companies would just do this: