Marketing as Blood Sport
Posted on March 12, 2008
Filed Under Marketing |
Jason Corsello posting an interesting piece about enterprise software vendor bashing which tied in with the whole 6A/Wordpress food fight the other day.
One thing I do know for sure….our enterprise customers despise when one vendor bashes another. Frankly, its bad salesmanship, and more often than not, comes across as an act of desperation. Enterprise customers are not dumb and mudslinging is not only bad practice but ultimately insulting to your buyer.
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My name is Jeff Nolan and I write Venture Chronicles. I am the VP of Product Marketing for Get Satisfaction and I write about a range of topics that interest me, including public policy, technology, entrepreneurship, finance, and global issues.
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