Marketing as Blood Sport

Jason Corsello posting an interesting piece about enterprise software vendor bashing which tied in with the whole 6A/Wordpress food fight the other day.

One thing I do know for sure….our enterprise customers despise when one vendor bashes another. Frankly, its bad salesmanship, and more often than not, comes across as an act of desperation. Enterprise customers are not dumb and mudslinging is not only bad practice but ultimately insulting to your buyer.