I Have Seen The Future and It Works

Broadcasters should be very afraid.

I’ve watched the quality of streaming video increase substantially in recent years and with the advent of exciting new technologies like Silverlight it is not beyond speculation to suggest that with the barriers lowering for new entrants to create and distribute compelling online video content and user experience that we will see an explosion of offerings.

It almost ironic to think that the television industry once thought that 500 channel cable would be their salvation, enabling them to syndicate niche content and offer specialty channels that provided more inventory for advertising, but it’s the proliferation of broadband (often through cable) that may well be the undoing of television as we know it.

(post title courtesy of journalist Lincoln Steffens)

At the MIX conference this afternoon, Perkins Miller of NBC demoed the Silverlight powered video platform for NBCOlympics.com. Duncan Riley liveblogging for TechCrunch called it “kickass,” and it deservedly got the largest ovation of the day.

[From Move + Silverlight + NBC Olympics = “Kickass”]