Right and Wrong Way to Pitch Me
Posted on February 27, 2008
Filed Under Marketing |
Two emails from PR people this morning, interesting contrast.
The wrong way is to address it as “Dear Venture Chronicles”. I guarantee I will not pay any attention to your email.
A much better way is to express some degree of personalization, such as “Hi Jeff. Even though you’re in sunny Florida at We Media, I wanted to make you aware of this company’s launch…”
Even though I don’t respond to most PR email, I do pick up interesting companies and news to watch.
Comments
-
About
My name is Jeff Nolan and I write Venture Chronicles. I am the VP of Product Marketing for Get Satisfaction and I write about a range of topics that interest me, including public policy, technology, entrepreneurship, finance, and global issues.
-
Links
-
Feeds
