FriendFeed Accelerates?

I’ve been getting a lot of FriendFeed notifications about new people subscribing to my feed. Based on anecdotal comments from people I have talked with, it appears I am not alone and that makes me wonder what is happening that is suddenly causing a bump in activity. Could it be Facebook’s own efforts to do something similar raising awareness?

FriendFeed is like Facebook’s news feed. But it’s more of a dynamic conversation among close friends about what they’re up to all over the web — and not so much a social network.

[From Friendfeed, the best software for conversations, raises round and launches publicly » VentureBeat]