At least they didn’t call it “re-education,” which sounds kinda creepy. I would give Schultz credit for attacking the problem but I can’t help but think that from a PR standpoint this is not the kind of attention that they need because it focuses attention on the fact that their retail customer service has, broadly speaking, gone to shit. I haven’t been into a Starbucks in at least 5 months because of the service and the quality of the coffee.
The next thing Schultz should do is rip out those automatic espresso machines and go back to the old style manual machines. I don’t want espresso that is the same thing as what I can make at home, I want espresso porn.
CEO Howard Schultz announced the 3-hour closure starting at 5:30 p.m. local time Tuesday to energize 135,000 employees.
[From Coffee break: Starbucks closing for 3 hours today - USATODAY.com]