Consumerist ran a post about how Monster Cables was ripping off customers with really high priced products that were technically indistinguishable from other offerings.

Monster Cables responded with a lengthy PR response that:

1) offered an extensive tutorial on how profit margins are calculated

2) blamed high prices on retailers

3) included a paragraph in the distinction between HDMI 1.3 spec and 1.3 category 2, along with a statement from the VP of Marketing at HDMI licensing saying that “buying the best cables possible will insure that one always gets the best possible digital picture for the components they own.” Shocking, I know.

4) not much to rebut the notion that Monster Cables are basically the same as bargain priced cables.

Brilliant move on Monster’s part, in one press release they confirm their cables are overpriced and not that different from other cables on the market.