We received an interesting email today from Business Wire, a press release wire service that Warren Buffett bought in March 2006. Currently Business Wire is ranked about #32 on the Techmeme Leaderboard, which puts it above some top tech blogs (but not ReadWriteWeb, which is ranked #6 currently). The email claimed that companies and marketers can use Business Wire to bypass journalists and bloggers to get into key news sources like Techmeme and search engine results too. Is this true?
When was the last time you read a press release and said “gee that’s a good one, I’m gonna bookmark it”? Nuff said.