AT&T’s Version of 24/7

People want to stay connected to their world 24/7, and Wi-Fi hot spots, broadband and wireless make that mobility possible,” said Rick Welday, AT&T chief marketing officer, Consumer. “Laptops and smartphones give us the online mobility we crave, and now millions of AT&T and Starbucks customers will get Internet access free from the comfort of their neighborhood Starbucks.”

[From MORE THAN 12 MILLION AT&T, STARBUCKS CUSTOMERS TO GET FREE WI-FI ACCESS FOR A RICH IN-STORE EXPERIENCE]

Stay connected 24/7 as long as it’s only 2 hours per day for the free access… Actually this isn’t entirely a fair comment because for $20 a month, same as the T-mobile deal, you get unlimited access, but I’m feeling snarky today so I’ll lob the Molotov cocktail instead.

At any rate, this is a big loss for T-mobile and could signal an inflection point in their wifi business. I am seeing a number of public places use AT&T wifi, where just a year ago it would have been a fair bet that Tmo would have been the provider.

I used to have Tmo wifi on my cell plan when I had that carrier, but have since switched to AT&T. But don’t look for me pecking away at the keyboard in a Starbucks anytime soon, I rarely find myself at their outlets these days and if I do I am going to plug my EVDO card into my laptop.