More Product Name Follies

Posted on February 4, 2008
Filed Under Marketing |

“There aren’t many people in the company, in the whole world, who know about the `Lolita’ book or films,” Lim said. “There might be a few people in the country who have a problem with it, but it’s just a name.”[From British Stores Halt `Lolita' Beds]

Not a ringing endorsement of the organizational IQ of Woolworths in Britain, is it? A quick review of any dictionary will reveal that the noun “Lolita” is typically defined as “a sexually precocious young girl.” Not exactly what you want for your young daughter, I am quite sure.

After a while these product branding snafus aren’t even amusing. Seriously, how hard is it to actually do some research on a proposed product name thanks to the internet?

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Read more on Investing in England, Woolworths at Wikinvest

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