04Feb

More Product Name Follies

Posted by Jeff as Marketing

There aren’t many people in the company, in the whole world, who know about the `Lolita’ book or films,” Lim said. “There might be a few people in the country who have a problem with it, but it’s just a name.”[From British Stores Halt `Lolita' Beds]

Not a ringing endorsement of the organizational IQ of Woolworths in Britain, is it? A quick review of any dictionary will reveal that the noun “Lolita” is typically defined as “a sexually precocious young girl.” Not exactly what you want for your young daughter, I am quite sure.

After a while these product branding snafus aren’t even amusing. Seriously, how hard is it to actually do some research on a proposed product name thanks to the internet?

More on this topic (What's this?)
U.K. Slips into Double-Dip Recession
Bluepoint daily market view – April 27, 2012
An Unusual Vacation
Read more on Airiq Inc, Woolworths, Investing in England at Wikinvest

Calendar

February 2008
M T W T F S S
« Jan   Mar »
 123
45678910
11121314151617
18192021222324
2526272829  

Recent Comments

Follow

Get every new post delivered to your Inbox

Join other followers: