Is the Tipping Point Toast?

Posted on January 28, 2008
Filed Under Blogs |

Short answer, no. But the tipping point was at best a collection of observations that are useful to explain a phenomena that cannot be manufactured or predicted.

“It just doesn’t work,” Watts says, when I meet him at his gray cubicle at Yahoo Research in midtown Manhattan, which is unadorned except for a whiteboard crammed with equations. “A rare bunch of cool people just don’t have that power. And when you test the way marketers say the world works, it falls apart. There’s no there there.”

[From Is the Tipping Point Toast? — Duncan Watts — Trendsetting]

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