Comments on: Dude, Where’s My Market? http://jeffnolan.com/wp/2007/12/20/dude-wheres-my-market/ Jeff Nolan's take on investment, innovation, entrepreneurship and the technology industry Fri, 19 Mar 2010 05:50:28 -0600 http://wordpress.org/?v=2.8.6 hourly 1 By: The Orange Chair » Where’s the Market for Enterprise 2.0? http://jeffnolan.com/wp/2007/12/20/dude-wheres-my-market/comment-page-1/#comment-214576 The Orange Chair » Where’s the Market for Enterprise 2.0? Wed, 16 Jan 2008 19:07:16 +0000 http://jeffnolan.com/wp/2007/12/20/dude-wheres-my-market/#comment-214576 [...] 2 ways. The first is to offer a solution that solves a basic need across a host of industries. Jeff mentioned Echosign as a great example of this, their digital signature solution is growing steadily across a large customer base and they are [...] [...] 2 ways. The first is to offer a solution that solves a basic need across a host of industries. Jeff mentioned Echosign as a great example of this, their digital signature solution is growing steadily across a large customer base and they are [...]

]]> By: Do We NEED an Enterprise 2.0 Market? « Confessions of a Recruiting Newbie http://jeffnolan.com/wp/2007/12/20/dude-wheres-my-market/comment-page-1/#comment-210997 Do We NEED an Enterprise 2.0 Market? « Confessions of a Recruiting Newbie Mon, 07 Jan 2008 16:13:57 +0000 http://jeffnolan.com/wp/2007/12/20/dude-wheres-my-market/#comment-210997 [...] a look at Jeff Nolan’s “Dude, Where’s My Market?” post from last month to see a great example of a startup, Echosign, with a product that solves a [...] [...] a look at Jeff Nolan’s “Dude, Where’s My Market?” post from last month to see a great example of a startup, Echosign, with a product that solves a [...]

]]> By: Sam Lawrence http://jeffnolan.com/wp/2007/12/20/dude-wheres-my-market/comment-page-1/#comment-210016 Sam Lawrence Fri, 04 Jan 2008 14:09:55 +0000 http://jeffnolan.com/wp/2007/12/20/dude-wheres-my-market/#comment-210016 People always speculate about market viability at the early stages of a market. I think people are a little to product focused in this debate. Dieters are a market. We can approach them with low carb food, excercise equipment or self help books. "Enterprise 2.0" appeals to company's looking to change their corporate collaboration. Vendors can solve that problem with intranets, cms, productivity tools, small little widgets or big platforms. Regardless, there's a big, healthy market of companies investing. Gartner and Forrester are slammed with inquiries from companies intending to spend money on this problem in 2008. Our company's pipeline and revenues are fed 100% by these buyers. If there's no market, how are we selling? People always speculate about market viability at the early stages of a market. I think people are a little to product focused in this debate. Dieters are a market. We can approach them with low carb food, excercise equipment or self help books. “Enterprise 2.0″ appeals to company’s looking to change their corporate collaboration. Vendors can solve that problem with intranets, cms, productivity tools, small little widgets or big platforms. Regardless, there’s a big, healthy market of companies investing. Gartner and Forrester are slammed with inquiries from companies intending to spend money on this problem in 2008. Our company’s pipeline and revenues are fed 100% by these buyers. If there’s no market, how are we selling?

]]> By: My del.icio.us bookmarks for January 3rd : AccMan http://jeffnolan.com/wp/2007/12/20/dude-wheres-my-market/comment-page-1/#comment-209850 My del.icio.us bookmarks for January 3rd : AccMan Fri, 04 Jan 2008 00:30:26 +0000 http://jeffnolan.com/wp/2007/12/20/dude-wheres-my-market/#comment-209850 [...] Dude, Whereâ??s My Market? - This one keeps going around the block. It’s a pain. [...] [...] Dude, Whereâ??s My Market? – This one keeps going around the block. It’s a pain. [...]

]]> By: SaaS/On Premise Coexistence « Crossderry Blog http://jeffnolan.com/wp/2007/12/20/dude-wheres-my-market/comment-page-1/#comment-208341 SaaS/On Premise Coexistence « Crossderry Blog Sun, 30 Dec 2007 23:29:41 +0000 http://jeffnolan.com/wp/2007/12/20/dude-wheres-my-market/#comment-208341 [...] Nolan gets beyond the gnostic, either/or thinking that pervades the valley when he reiterates that on premise ain’t going away even in the Enterprise 2.0 world. Being web-based behind a firewall or on the public internet are [...] [...] Nolan gets beyond the gnostic, either/or thinking that pervades the valley when he reiterates that on premise ain’t going away even in the Enterprise 2.0 world. Being web-based behind a firewall or on the public internet are [...]

]]> By: spatially relevant » Blog Archive » What the world needs now http://jeffnolan.com/wp/2007/12/20/dude-wheres-my-market/comment-page-1/#comment-204908 spatially relevant » Blog Archive » What the world needs now Sat, 22 Dec 2007 13:24:08 +0000 http://jeffnolan.com/wp/2007/12/20/dude-wheres-my-market/#comment-204908 [...] another pop singer, like I need need read another obtuse article on Web 2.0. Nevertheless, I do think we need a new way to look at web 2.0/enterprise 2.0 and [...] [...] another pop singer, like I need need read another obtuse article on Web 2.0. Nevertheless, I do think we need a new way to look at web 2.0/enterprise 2.0 and [...]

]]> By: ERP, BRP and e-sourcing « Where Next http://jeffnolan.com/wp/2007/12/20/dude-wheres-my-market/comment-page-1/#comment-204514 ERP, BRP and e-sourcing « Where Next Fri, 21 Dec 2007 14:15:16 +0000 http://jeffnolan.com/wp/2007/12/20/dude-wheres-my-market/#comment-204514 [...] response so far to Enterprise 2.0, I’m sure that most, if not all, of the principles that Jeff Nolan lists here are going to play a major [...] [...] response so far to Enterprise 2.0, I’m sure that most, if not all, of the principles that Jeff Nolan lists here are going to play a major [...]

]]> By: Jeff http://jeffnolan.com/wp/2007/12/20/dude-wheres-my-market/comment-page-1/#comment-204401 Jeff Fri, 21 Dec 2007 06:27:12 +0000 http://jeffnolan.com/wp/2007/12/20/dude-wheres-my-market/#comment-204401 Anshu, I hear what you are saying, and I couldn't help but think of the parallels to ERP. But, even with ERP customers were buying a product while subscribing to the notion of suite integration that was marketed as ERP. My point is simply that it doesn't matter what you market to, don't lose sight of the fact that you have to solve a problem for a group of prospective customers willing to pay for it. Anshu,
I hear what you are saying, and I couldn’t help but think of the parallels to ERP. But, even with ERP customers were buying a product while subscribing to the notion of suite integration that was marketed as ERP.

My point is simply that it doesn’t matter what you market to, don’t lose sight of the fact that you have to solve a problem for a group of prospective customers willing to pay for it.

]]> By: Anshu Sharma http://jeffnolan.com/wp/2007/12/20/dude-wheres-my-market/comment-page-1/#comment-204341 Anshu Sharma Fri, 21 Dec 2007 02:18:04 +0000 http://jeffnolan.com/wp/2007/12/20/dude-wheres-my-market/#comment-204341 I agree with you Jeff about the principles of Enterprise 2.0 but I disagree on it being not a market. Sales and marketing would not be talking about Enterprise 2.0 if they were not being able to sell to it. Yes, the 'real' solutions are problem-specific (document sharing, signing etc.) or technology-specific (Wiki, blog) but its easier to start a conversation with an executive at a target customer with "What are you doing about Enterprise 2.0?" than with "I have a Wiki to sell you." The challenge for our industry is to provide real value no matter what the umbrella term or TLA. Lastly, I saw Echosign at Ismael's conference and thought that they were the most compelling solution presented at the conference. Plus the simplicity of the solution was impressive. I agree with you Jeff about the principles of Enterprise 2.0 but I disagree on it being not a market. Sales and marketing would not be talking about Enterprise 2.0 if they were not being able to sell to it. Yes, the ‘real’ solutions are problem-specific (document sharing, signing etc.) or technology-specific (Wiki, blog) but its easier to start a conversation with an executive at a target customer with “What are you doing about Enterprise 2.0?” than with “I have a Wiki to sell you.”

The challenge for our industry is to provide real value no matter what the umbrella term or TLA.

Lastly, I saw Echosign at Ismael’s conference and thought that they were the most compelling solution presented at the conference. Plus the simplicity of the solution was impressive.

]]> By: Where the f$#@ is my market? | socialwrite.com http://jeffnolan.com/wp/2007/12/20/dude-wheres-my-market/comment-page-1/#comment-204226 Where the f$#@ is my market? | socialwrite.com Thu, 20 Dec 2007 19:34:09 +0000 http://jeffnolan.com/wp/2007/12/20/dude-wheres-my-market/#comment-204226 [...] 2 ways. The first is to offer a solution that solves a basic need across a host of industries. Jeff mentioned Echosign as a great example of this, their digital signature solution is growing steadily across a large customer base and they are [...] [...] 2 ways. The first is to offer a solution that solves a basic need across a host of industries. Jeff mentioned Echosign as a great example of this, their digital signature solution is growing steadily across a large customer base and they are [...]

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