If you are interested in strategies for taking advantage of social media in your marketing and brand campaigns, I would highly suggest you buy this book. I consider Brian to be one of the foremost authorities on this topic and also one of the most likeable.
“Now Is Gone seeks to help businesses embrace Social Media intelligently. Readers can learn if their organization is ready, how to begin, the predominant participation is marketing approach that other businesses are using, social media marketing strategies, and general social media insights. In addition to best practices, the book is laced with case studies that demonstrate corporate successes. This primer provides the quickest way for executives and entrepreneurs to figure out social media marketing.”
