Friends of NewsGator on Facebook

I created a Facebook group called Friends of NewsGator, come on in and sign up! I don’t have any concrete objectives I want to accomplish with this, just trying to push it and see if we can get some goodness out of it. Most of the FB groups I check out have nothing interesting going on in them, a reflection on the fact that most group owners don’t try to do anything with them other than get people to sign up.

If we can post interesting content, encourage discussion, and get you engaged with the company, well that can’t be bad, right?

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Free Wifi at Starbucks?

When Starbucks introduced for-pay Wi-Fi in 2002, it seemed like a great deal (especially for business customers who could expense it). But five years later, the model appears old and stale and ready for a complete overhaul.

Prediction: Starbucks will start rolling out free Wi-Fi access within one year.

Doubt it. I’m not privy to Starbucks deal with T-Mobile, it does seem that ultimately TMo has the final say in whether their wifi service will be free or not. I do see Elgan’s point about how Starbucks is using free wifi to stimulate certain kinds of transactions, but that’s a subsidy as opposed to offering it for free.

It may be premature for Elgin to label Starbucks wifi model "stale" given that so many people take advantage of it. Again, I am not privy to statistics on this, but anecdotally I can say that whenever I walk into a Starbucks I am highly likely to see someone online, and among my friends I hear that Starbucks is often their second office because of the connectivity.

Lastly, while I am sympathetic to the McDonald’s argument, the fact remains that they don’t have anywhere near the coverage that Starbucks does with their wifi service.

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