Serena recently reappeared with a slick campaign promoting business mashups. If you have read my blog for any period of time you will know that I am huge fan of mashups for business use, and increasingly I am seeing that mashup proponents are promoting the notion that RSS feeds are a critical enabler in these mashups.

Feeds (whether they be RSS or APP) are most often associated with blogs but that is changing as IT professionals realize that feeds are simply a great way of delivering data, whether structured or unstructured. Furthermore, as systems increasingly adopt authenticated feeds the big cocern over security is addressed through intregration with identity sytems.

I haven’t seen the Serena products/services but I like what they are talking about. With the backing of their large traditional software business I would hope that Serena would have the resources to push this idea forward.

Interestingly, Rene Bonvanie recently joined the company, which itself is notable as a public company taken private by Silver Lake Partners. Bonvanie was most recently at Salesforce.com and prior to that at SAP. The Bonvanie brothers has something in common around their enthusiasm for RSS, Andre leads NewsGator Europe.

Tags: RSS, APP, Serena, NewsGator