Microsoft = Facebook for the Enterprise

The nation’s fourth largest bank will roll out a social networking service for 110,000 employees over the next several months, giving workers a sophisticated knowledge-management platform that combines the user-friendly approach of the popular Facebook service with broad integration into Wachovia Corp.’s business applications.

Joining Newsgator meant immersing myself in Microsoft products as the company is heavily invested in them. In fact, it was one of the aspects that attracted me, I’d done open source for years and thought it would be a good challenge to learn the Microsoft stuff. I have not been disappointed.

On of the pleasant surprises I had as I was busy drinking from the firehose over the last week is how complete Sharepoint 2007 is. I will post more about Newsgator’s Social Sites product, which is built on top of Sharepoint in a later post as I am still learning the ins-and-outs of this new product. At any rate, Sharepoint has impressed me.

Microsoft has some massive implementations and, of course, much of that is possible because they have an integrated approach to the other components that make large deployments feasible, like Active Directory and administration infrastructure.

The idea that Microsoft could be the "Facebook of the enterprise" requires a degree of imagination but it’s not unreasonable to suggest that knocking down big deals like the one highlighted above will position the company as one of the largest social networking providers out there.

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