Cutting the price on the iPhone by $100200 a couple months after launch and pissing off everyone who was an early adopter.
First of all, they should have come out and admitted that the iPhone was priced too high from the get go. The idea that in 2 months the manufacturing cost dropped by $200 is laughable. More to the point, Apple is a mass marketing machine that depends on early adopters for the halo effect, pissing off the very people who will die for you is no way to do business.
iSuppli says that Apple racked up 2% of all SMARTPHONE handset sales in the U.S. Well whoop-de-fucking-doo, 2% for the most hyped consumer electronics device in the history of consumer electronics (okay, maybe the Segway had more hype) and they turned over 2% in a period in which all the major competitors basically stayed away.
Yeah, I’m getting one this weekend.
PS- a $100 gift certificate good at any Apple store really isn’t like $100 cash, not even close. Jobs gets credit for responding, but let’s face it, Apple blew it on this pricing issue.
Tags: iPhone