Corporate Doublespeak

Posted on July 26, 2007
Filed Under Marketing |

I always felt out of my element in a large company environment, my visit back to SAP this week reinforced that view. I was listening to the various speakers at the social media summit talk and it had me thinking about language.

It occured to me that maybe people, consumers to employees alike, would have greater belief in corporate institutions if companies talked like people:

Total Customer Experience = we want our customers to like us in addition to our products/services.

Strategic = it’s important.

Synergistic = by doing something extra we’ll get more out of all the parts.

Sales Cycle = what it’s going to take for us to sell something.

Brand = what people think about us.

Demographics = who buys our products and/or services.

Cross-functional = lot’s of people will do/use it.

Lifecycle = how long until we can’t make money with it anymore or are just tired of it.

Obviously I’m not the first person to make this observation, I do like Anil’s suggestion. Don’t get me started on acronyms.

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