"In one of the first such studies, 90% of 200 owners said they were "extremely" or "very" satisfied with their phone. And 85% said they are "extremely" or "very" likely to recommend the device to others, says the online survey conducted and paid for by market researcher Interpret of Santa Monica, Calif. The firm surveyed 1,000 cellphone users July 6-10."
USA Today is reporting on a survey of iPhone users and satisfaction is remarkably high. While I wouldn’t put too much weight in this given that the device has been in consumer’s hands for a week and based on the high cost and fashion appeal of the device, well users look past the small things that more mature market participants get knocked on. In other words, it’s still in the honeymoon phase with users.
The survey does point to some interesting data points, such as half of the survey group being AT&T customers before they purchased the iPhone. Depending on your perspective, this is either high or it’s low… I would have expected the number to be lower given the massive PR halo around the iPhone and consumers switching carriers at higher numbers to get it.
Also interesting, at least I found it so, is that 4-in-10 buyers had no previously owned an iPod. Either this represents a large untapped market for the iPod and the crossover appeal is in fact have the desired impact, ooorrrr, the fact that 60% of the buyers are already iPod users (and presumably iTunes subscribers) then the bottom line for Apple in terms of media subs is lower than expected.
Keep in mind that Apple’s business here is twofold, they are obviously selling hardware but equally interested in seeing that hardware drive related business units, in this case iTunes downloads.
One thing is clear in this survey, Apple is getting new customers on the Apple brand with 30% of the survey group not previously owning an Apple product.
I should also point out that while the online survey reached 1,000 cellphone users, only 200 were iPhone users so the sample group is pretty small considering over 1 million devices have shipped.