AT&T and Apple announced 3 calling plans for the iPhone, Om pretty much sums it up:
"These plans are no different than what AT&T actually offers right now on its website, except that the array of choices on their website can give any one a headache. Apple has kept it simple."
$99 for 1,350 minutes is actually more expensive than my T-Mobile plan, which is unlimited data and 1,500 minutes for $90 ($60 for the 1,500 minutes, $30 for unlimited data). Another $15 a month would get me unlimited SMS. I also have Blackberry service, which I guess you could argue makes it more expensive than Apple because they have "visual email" but I’m not sure how that compares to straight email (yeah, it’s "visual"… I get it).
Kind of leave me in awe of Apple’s marketing machine… they take something that is the same as, or more expensive than, a competitor’s offering and turn it into "simple and affordable" headlines.