Newsgator Widgets
Posted on June 1, 2007
Filed Under Uncategorized |
Check out the Discovery Channel blog for the “Everest : Beyond the Limit” program. On the sidebar is a “latest headlines” widget built on their RSS feed, provided by Newsgator.
The widget on the Everest blog is itself simply an instantiation of the widget that Newsgator is making available for embedding in your blog, the Everest site being powered by Typepad.
I installed the widget in my Google start page and whatdayaknow, I’m getting the same feed content delivered with a much richer experience than traditional feed widgets. What I like about this is that the widget gives content publishers, including the average blogger, the ability to deliver rich content, and potentially advertising, in a widget package that drops into many of the popular start pages.
This is key for a couple of reasons, the first being that advertisers are desperate to have this capability in order to foster interactions with their advertising payloads. For high traffic blogs this capability also delivers a powerful differentiator they can invest in, which is being made possible by the popularity of start pages.
I have been watching my feed traffic with this last point in mind. I recently posted some details about the breakdown on my feed users, and to me the most interesting point was that Netvibes went from “other” to 7% of my total feed traffic in less than 6 months.
Technorati Tags: advertising, Feeds, Newsgator, Netvibes
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About
My name is Jeff Nolan and I write Venture Chronicles. I am the VP of Product Marketing for Get Satisfaction and I write about a range of topics that interest me, including public policy, technology, entrepreneurship, finance, and global issues.
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