Comments on: More on Evolution of Advertising http://jeffnolan.com/wp/2007/05/30/more-on-evolution-of-advertising/ Jeff Nolan's take on innovation, entrepreneurship, tech and stuff that interests me Thu, 17 May 2012 21:05:23 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Jeff http://jeffnolan.com/wp/2007/05/30/more-on-evolution-of-advertising/comment-page-1/#comment-120381 Jeff Fri, 01 Jun 2007 15:01:43 +0000 http://jeffnolan.com/wp/2007/05/30/more-on-evolution-of-advertising/#comment-120381 Actually I disagree. While it's clear that newspapers and other forms of print media have their challenges, this has little to do with access or distribution. Saying the Myspace generation doesn't pick up newspapers is stating the obvious, but how many myspacers have landed on the NYT's web site, even inadvertently, and is the barrier for the NYT's online efforts so steep as to be insurmountable? I don't think so. It's more subtle than that, this issue is rooted in something that David Edelman wrote about in his seminal Me2 Revolution essay: http://jeffnolan.com/wp/2006/01/27/the-me2-revolution/ Advertising is inherently about trust and that trust is increasingly likely to be conveyed on people we don't know and who don't have media brands behind them. In other words, I'm more likely to trust a collection of hotel reviews on TripAdvisor than I am Conde Naste. Why? I don't know but perhaps the absence of a vested interest in a particular industry is one reason. There's also a social dimension to media that is a consequence of blogs and other forms of user generated content and here MSM is simply missing the boat, and the entire harbor for that matter. Actually I disagree. While it’s clear that newspapers and other forms of print media have their challenges, this has little to do with access or distribution. Saying the Myspace generation doesn’t pick up newspapers is stating the obvious, but how many myspacers have landed on the NYT’s web site, even inadvertently, and is the barrier for the NYT’s online efforts so steep as to be insurmountable? I don’t think so.

It’s more subtle than that, this issue is rooted in something that David Edelman wrote about in his seminal Me2 Revolution essay:
http://jeffnolan.com/wp/2006/01/27/the-me2-revolution/

Advertising is inherently about trust and that trust is increasingly likely to be conveyed on people we don’t know and who don’t have media brands behind them. In other words, I’m more likely to trust a collection of hotel reviews on TripAdvisor than I am Conde Naste. Why? I don’t know but perhaps the absence of a vested interest in a particular industry is one reason.

There’s also a social dimension to media that is a consequence of blogs and other forms of user generated content and here MSM is simply missing the boat, and the entire harbor for that matter.

]]> By: El Yanqui http://jeffnolan.com/wp/2007/05/30/more-on-evolution-of-advertising/comment-page-1/#comment-120128 El Yanqui Thu, 31 May 2007 17:16:00 +0000 http://jeffnolan.com/wp/2007/05/30/more-on-evolution-of-advertising/#comment-120128 I think that the "evolution" of advertising has to do with the evolution of popular media. Newspapers are a dying breed and fewer and fewer people read them. If one were to take a poll of the MySpace generation, I imagine very few would have ever picked up a copy of the Grey Lady. Likewise I imagine very few would never have ordered anything from Amazon.com. The internet has opened up doors for regular people to voice their opinion, and while a great deal of it is twaddle, there is also a great deal that we find useful. You won't see peer reviews in newspapers because it is a medium that simply can't do it. I think that the “evolution” of advertising has to do with the evolution of popular media. Newspapers are a dying breed and fewer and fewer people read them. If one were to take a poll of the MySpace generation, I imagine very few would have ever picked up a copy of the Grey Lady. Likewise I imagine very few would never have ordered anything from Amazon.com.

The internet has opened up doors for regular people to voice their opinion, and while a great deal of it is twaddle, there is also a great deal that we find useful. You won’t see peer reviews in newspapers because it is a medium that simply can’t do it.

]]> By: Confessions of a Wino » Blog Archive » Online Restaurant Reviews http://jeffnolan.com/wp/2007/05/30/more-on-evolution-of-advertising/comment-page-1/#comment-120027 Confessions of a Wino » Blog Archive » Online Restaurant Reviews Thu, 31 May 2007 09:33:05 +0000 http://jeffnolan.com/wp/2007/05/30/more-on-evolution-of-advertising/#comment-120027 [...] normally follow Jeff Nolan for his views on enterprise software but this post caught my eye in relation to restaurant [...] [...] normally follow Jeff Nolan for his views on enterprise software but this post caught my eye in relation to restaurant [...]

]]> By: squasher98 http://jeffnolan.com/wp/2007/05/30/more-on-evolution-of-advertising/comment-page-1/#comment-119949 squasher98 Thu, 31 May 2007 03:37:38 +0000 http://jeffnolan.com/wp/2007/05/30/more-on-evolution-of-advertising/#comment-119949 Jeff, Great points. I think that the NYT should embrace the user reviews of Amazon, but do it in a more intelligent way. NYT could easily implement a more interactive bestseller list and likely even get authors to respond to some of the comments. My issue with Amazon is that many of the reviews are written by unintelligent people - the NYT demographic could leverage an upper-hand there http://www.leveragingideas.com Jeff,

Great points. I think that the NYT should embrace the user reviews of Amazon, but do it in a more intelligent way. NYT could easily implement a more interactive bestseller list and likely even get authors to respond to some of the comments.

My issue with Amazon is that many of the reviews are written by unintelligent people – the NYT demographic could leverage an upper-hand there

http://www.leveragingideas.com

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