I was at Software 2007 today, and as usual it was wall-to-wall enterprise software people. Fellow Enterprise Irregulars Vinnie Mirchandani, Zoli Erdos, Dan Farber, Anshu Sharma, Chris Selland, and Sadagopan were in attendance, all will surely be covering the event in more detail than me, not because I’m uninterested but because I hardly made it out of the hallway given all the people I kept running into!

The conference session tracks were focused on the usual innovation topics like enteprise 2.0 (hosted by Jeff Clavier, I was on the second panel today in this track), but also on some interesting non-traditional topics like strategic M&A, aligning marketing and sales initiatives, and a variety of SaaS and channel workshops (e.g. "hybrid models: do they work?").

Quite honesetly, this is the most interesting conference agenda I have seen in quite a while and appropriately represents the maturity that enterprise software has. Technology and new product sessions are not what this industry needs right now, sales model workshops are what is needed.

I wasn’t originally planning on attending the conference tomorrow but based on the strength of the agenda alone I am planning on heading back. I really wish I had the opportunity to go to more of the panel sessions today as I’m sure I would have learned quite a lot.

Tags: Software 2007