Pew Research Study on Technology Users

Posted on May 7, 2007
Filed Under Marketing |

The Pew Internet & American Life Project just released the findings of a new survey of 4,001 U.S. adults that segments Americans into a range of groups based on usage of and attitudes toward the Internet and mobile phones. The report is provocative (even surprising) but long, so I’m just going to summarize it at the very highest level.

The report is here, there are 10 types of users in 3 broad class groups. I like their user classifications.

Search Engine Land also had this to say:

While one could expect the distribution of users in each segment to be different in, say, five years and maybe completely different in 10 years, this report reveals that breezy attitudes about users and their behavior should be discarded in favor of more nuanced views about an evolving and increasingly complex media marketplace.

More on this topic (What's this?)
Obama’s Veiled Attempt to Control the Internet (, 7/21/10)
WSJ: Spending Soars on Internet's Plumbing (Fund my Mutual Fund, 7/20/10)
Verisign CTO: An Internet 1000 Times the Size (Telecom Ramblings, 7/11/10)
Don Coxe webcast – updated (May 14, 2010) (Investment Postcards from Cape Town, 5/16/10)
Read more on The Internet Impact at Wikinvest

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