Comments on: Are Embargoes Done?

By: Embargo Breakers: Old Topic, Move On | Venture Chronicles

Embargo Breakers: Old Topic, Move On | Venture Chronicles — Thu, 21 Aug 2008 22:37:00 +0000

[...] wrote about PR embargoes over a year ago and my opinion has not changed, this is a stupid PR industry practice that outside of a very small [...]

By: Andy Angelos

Andy Angelos — Thu, 19 Apr 2007 21:22:02 +0000

Another utility of embargoes – assists small and medium sized publishers competing with media conglomerates. Also, in response to “Good reporters will refuse the embargo or pre-briefing and chase the story themselves” – an embargo oftentimes prompts a reporter to further coverage prior to the story release. Embargoes are essentially a construct of time-strapped writers.

By: Jason Corsello

Jason Corsello — Thu, 19 Apr 2007 15:20:21 +0000

I have increasingly seen more and more of the tier 1 media outlets (WSJ, NYT, etc) refusing to agree with the embargo. Good reporters will refuse the embargo or pre-briefing and chase the story themselves. This happened recently with Google’s announcement of the apps premiere edition. It was quite funny because Google then had to go back to those already briefed on the announcement to tell them not to talk with the named NYT reporter.

By: Jeff

Jeff — Thu, 19 Apr 2007 14:00:28 +0000

Vivek,
Itâ€™s an abused practice among technology companies. Salesforce sent out the press release on the Koral acquisition days ahead. Whatâ€™s the point of that? Itâ€™s not like they were acquiring IBM.

By: Vivek Puri

Vivek Puri — Thu, 19 Apr 2007 06:14:15 +0000

In my experience, only utility of embargo is in case when the company has to announce a new feature that won’t be deployed in production just before the set date-time. If that is not the case, it is pretty much a pointless practice.