New Blogger on the Block

Posted on April 6, 2007
Filed Under Blogs |

Mike Prosceno is one of my former colleagues from SAP who had been threatening to enter the blogosphere for some time and after a good amount of prodding from other bloggers he has finally gone out and done it. Accidentally on Purpose is his blog, give him some link love.

So much gets written and discussed about why you should care about social media, the number of large and small companies not employing social media, and what social media may or may not mean to the future of how we engage with one another in our personal and business lives. While I will leave the personal aspect alone, I will try to address the business side, at least from the corporate communications perspective.

Now there is something you need to know about Mike that makes his entry into the blogosphere more interesting than most. He was my partner in crime to bring blogging to SAP in a more mainstream way than I would have been able to do alone. I often get credit alone for bringing bloggers to Sapphire, but that is simply not accurate.

The backstory is that I mentioned bringing bloggers to Sapphire in a hallway conversation (virtual, he is located in Philly) and he said "great idea, who would you invite?" and I gave Mike a list of names, most of whom were my friends. Mike pushed through the necessary executive approvals, organized the logistics, and most importantly, paid for the program. BTW, there are many people, e.g. Steve Mann, who provided a huge amount of support and cover so I don’t want anyone to think it wasn’t a great team effort.

Mike also justified the program after the first event and then used that to fund additional blogger events around TechEd and other Sapphires, including the upcoming on in Atlanta that I will be attending as a blogger instead of as an employee.

This promises to be an interesting new blog if for no other reason than it being written by a professional marketing communications executive who has bona fides with the enterprise software blogging community. I hope he’ll keep it up because the discussions that generate from it should be really substantive versus the theoretical that we most often get about this topic.

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