Comments on: Pricing Part Deux http://jeffnolan.com/wp/2007/03/14/pricing-part-deux/ Jeff Nolan's take on innovation, entrepreneurship, tech and stuff that interests me Thu, 17 May 2012 21:05:23 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Jim Fuller http://jeffnolan.com/wp/2007/03/14/pricing-part-deux/comment-page-1/#comment-140532 Jim Fuller Tue, 10 Jul 2007 22:39:50 +0000 http://jeffnolan.com/wp/2007/03/14/pricing-part-deux/#comment-140532 or, u could just use http://www.macness.com gSync utility for $20. J or, u could just use http://www.macness.com gSync utility for $20.

J

]]> By: Anshu Sharma http://jeffnolan.com/wp/2007/03/14/pricing-part-deux/comment-page-1/#comment-90549 Anshu Sharma Thu, 15 Mar 2007 02:08:19 +0000 http://jeffnolan.com/wp/2007/03/14/pricing-part-deux/#comment-90549 Perhaps, this calls for a dual (ok, triple) pricing structure or discounts. One idea would be to let registered Beta users buy a license for $40 (vs $65) if they purchase in the next 30 days. Another would be to sell a discounted license that requires going to a SpanningSync (ad filled) page to reactivate every 7 days, and agreeing to receiving marketing offers. The key is to cultivate the avid evangelists to reach a broader audience. This is the reason discount stores have sales - to keep the ultra price-sensitive customers happy while not leaving money on the table. Perhaps, this calls for a dual (ok, triple) pricing structure or discounts. One idea would be to let registered Beta users buy a license for $40 (vs $65) if they purchase in the next 30 days. Another would be to sell a discounted license that requires going to a SpanningSync (ad filled) page to reactivate every 7 days, and agreeing to receiving marketing offers. The key is to cultivate the avid evangelists to reach a broader audience.

This is the reason discount stores have sales – to keep the ultra price-sensitive customers happy while not leaving money on the table.

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