Cause Marketing

Posted on March 5, 2007
Filed Under Public Policy |

But is the rise of philanthropic fashionistas decked out in Red T-shirts and iPods really the best way to save a child dying of AIDS in Africa?

No, but the pairing of celebrity and marketing is really about optics over substance.

Want to save the world? Great, start in your own neighborhood one kid at a time. Want to cure a disease? Support any of the fantastic organizations that are dedicated to specific illnesses.

Want to feel good about yourself… go buy a yellow wristband, a red RAZR, and a few carbon credits.

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