Schultz Warns of Brand Dilution at Starbucks

Posted on February 25, 2007
Filed Under Blogs |

Hmmm, I seem to recall writing something to this effect recently. Actually, the real story here is how customers and employees who feel a strong bond to a brand are holding those companies accountable to the cultural values they espouse and thy name is blog. I admire Schultz for looking beyond the bottom line to highlight the meaning of the Starbucks brand. Clearly he has the luxury of doing so when his financial performance is as stellar as it has been, but good leaders don’t wait until problems materialize before addressing them.

Why Schultz has caused a stir at Starbucks - Financial Times - MSNBC.com: Mr Schultz warned that the increasing ubiquity of Starbucks was making it more difficult to differentiate the company from competitors, including fast-food retailers.

Technorati Tags:

Comments

  • Feeds