Delivering quality when the lack of it is obvious (Calyx and Corolla sucks)

Posted on February 15, 2007
Filed Under Companies |

I bought my wife some flowers for Valentine’s day from Calyx and Corolla. I had one bad experience with them before because of quality but I figured that was probably the exception considering they make such a point about how they are a high quality florist above the rest of the proflowers.com type sites. Plus, the last time this happened they refunded my money after a minimal amount of complaining.

She got them yesterday and they are horrible. Not only did they not come close to the picture on their website, but the petals were brown and wilted and it pretty much looked like someone threw them in the box. I would have done better cutting some pretty weeds from the backyard.

Buying flowers online has to be one of the more common purchases in this day and age, so it really does surprise me when a business manages to screw it up. In this case I think it’s a case of a poorly run business where the failure is that much more obvious because of the way they are positioning themselves in the market. Calyx and Corolla is one shit awful florist, don’t buy anything from them.

What they delivered:

IMG_8565.JPG

What they marketed:

200702151740

Technorati Tags: ,

Comments

  • Feeds