Archive for February 1st, 2007

This should be required reading for every CEO in the technology industry. “Words That Work: It’s Not What You Say, It’s What People Hear” (Frank Luntz) I read about it in BusinessWeek: Can pollster and spinmeister Frank Luntz get Corporate America to forgo bizspeak? “If you’re eBay (EBAY ) CEO Meg Whitman, why must you [...]


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