Update on Aboutus.org

Posted on January 26, 2007
Filed Under Companies |

I thought I would check in on Aboutus.org after writing a pretty negative post about the company last November. Considering how the lipsticking article that spurred my original post focused on Alexa rankings as a proxy for success, it made sense to see how that was going.

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Aboutus is not a bad idea, it’s just poorly executed. A model based on the user experience Wetpaint provides would be a much better foundation than wikipedia (mediawiki) for the mass market. Furthermore, it would be an incentive to monetize the site through companies sponsoring pages about themselves (or even competitors…. that could be interesting).

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