Keyword Ads and Metatags Don’t Confuse Consumers–J.G. Wentworth v. Settlement Funding
Posted on January 8, 2007
Filed Under Marketing |
Here’s an update on an important case involving competitive trademarks in online advertising specifically limited to keyword buying for sponsored links. That’s just a long way of saying you are not violating trademark law when you buy your competitors trademark terms as an adword as long as you don’t display their trademark in your ad.
Link via Techdirt
Thus, “Due to the separate and distinct nature of the links created on any of the search results pages in question, potential consumers have no opportunity to confuse defendant’s services, goods, advertisements, links or websites for those of plaintiff.”
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My name is Jeff Nolan and I write Venture Chronicles. I am the VP of Product Marketing for Get Satisfaction and I write about a range of topics that interest me, including public policy, technology, entrepreneurship, finance, and global issues.
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