08Jan
Keyword Ads and Metatags Don’t Confuse Consumers–J.G. Wentworth v. Settlement Funding
Posted by Jeff as Marketing
Here’s an update on an important case involving competitive trademarks in online advertising specifically limited to keyword buying for sponsored links. That’s just a long way of saying you are not violating trademark law when you buy your competitors trademark terms as an adword as long as you don’t display their trademark in your ad.
Link via Techdirt
Thus, “Due to the separate and distinct nature of the links created on any of the search results pages in question, potential consumers have no opportunity to confuse defendant’s services, goods, advertisements, links or websites for those of plaintiff.”
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